Demand generation
Direct local search and paid demand toward profitable job types, service areas and available crews instead of maximising calls the business cannot fulfil.
Trades and home services
Turn local demand into booked, profitable work.
Missed calls, slow quoting and unclear job hand-offs create avoidable revenue gaps.
Typical customer journey
One visible path from intent to ongoing value.
- 01Search
- 02Call
- 03Qualify
- 04Quote
- 05Approve
- 06Complete
- 07Review
Where value is commonly lost
The hand-offs deserve an owner.
- Missed calls never become scoped jobs
- Quotes wait without a follow-up owner
- Completed work fails to create reviews or repeat demand
Recommended Cornerman configuration
Built for the way trades and home services work.
Website, funnel or store
Collect location, job type, urgency, access and evidence early enough to set expectations without forcing customers through a long generic form.
CRM pipeline
Follow the real job decision: new request, triaged, site visit required, quote sent, approved, scheduled and lost with a useful reason.
Booking, quotation or payment
Issue estimates, variations, deposits and payment requests from agreed commercial rules, with exceptions routed to the person authorised to decide.
Onboarding and delivery
Keep arrival windows, preparation, job status and completion evidence connected to the field-service workflow the crew already uses.
Retention and referral
Trigger maintenance, warranty, seasonal service, review and referral prompts from the completed job type—not a generic time delay.
Reporting and constraints
Measure what matters. Respect the source of truth.
Licensing, emergency guidance, safety, site access and variation approval remain explicit human responsibilities inside the job-management process.
- Missed-call recovery
- Qualified job rate
- Quote-to-approval days
- Repeat revenue by job type
Industry questions
Straight answers for trades and home services.
01Can poor-fit jobs be filtered before dispatch?
Yes. Service area, licence, job type, minimum value and urgency can route or decline a request while preserving a respectful customer response.
02How do you follow up quotes without sounding desperate?
Follow-up refers to the customer's stated timing or unresolved question, gives a clear expiry or next step and stops when the opportunity is no longer active.
Your next round
Bring us the messy middle.
If growth is happening but the journey is hard to see, that is exactly where Cornerman works best.