Attract · Media and demand
Advertising and lead generation
Build demand around a clear offer, a defined buyer and evidence that reaches beyond clicks.
The commercial problem
Where revenue gets stuck.
Campaigns become expensive noise when targeting, creative, landing pages and sales feedback are optimised as separate jobs.
What Cornerman implements
A system designed around the real hand-offs.
Cornerman builds and manages
- Offer and audience hypotheses
- Paid search and social structure
- Creative testing plan
- Landing-page alignment
- Source and qualification capture
- Weekly spend decisions
Your team owns
- Define margin, capacity and unacceptable lead types
- Return lead-quality evidence from the sales team
Expected operational outcomes
- A defensible acquisition thesis
- Spend directed by opportunity quality
- Creative learning that compounds
Measures that matter
KPIs connected to commercial reality.
- Qualified opportunity cost
- Lead-to-meeting rate
- Source-to-sale value
- Creative fatigue
Straight answers
Questions before you commit.
01Do you optimise for leads or revenue?
Early tests may use qualified enquiries as a faster signal, but the operating target is downstream value: meetings, accepted work, margin and retained customers where the evidence is reliable.
02How much creative testing is enough?
Enough to separate message, audience and format effects without fragmenting the budget. We prioritise a small number of meaningful hypotheses over constant cosmetic variation.
Your next round
Bring us the messy middle.
If growth is happening but the journey is hard to see, that is exactly where Cornerman works best.